Since the digital environment began to expand following the pandemic, video advertising, which is more effective, has intensified.
That is why several studies have been carried out, such as Taboola that “has produced a second report that has gone into more detail analyzing the situation What are those moments, when do they usually happen, and above all, how do they affect consumers?. The platform highlights the occasions when people are typically more receptive to video advertising in the digital environment, also revealing interesting information about What types of websites inspire the most confidence in users when they browse the internet?, and are therefore better suited to introduce this type of advertising, whether it be news portals, for example, or social networks themselves.”
It's worth noting that a tool like video provides better dynamism with users and a better understanding, based on statistics, of the target audience.
“The study of Taboola, Thus, it has presented a series of conclusions based on the analysis of the behavior of more than 5,000 consumers. Among them all, in general terms, it seems that people are more open and are more receptive to receiving information, especially video ads, at specific times of the day, such as before going to sleep (31%), during their workday (17%), or even in the bathroom (16%). However, it's important to distinguish gender preferences in this area, as women are more likely to pay attention to advertising messages upon waking or going to sleep, while men better absorb brand messages when they are in the bathroom. (Source taken from) Direct Marketing
