The 14 most important web design trends in 2021 are:
- Microinteractions.
- Voice interfaces.
- Dynamic elements.
- Design evolution with the expansion of 5G.
- Dark and warm modes.
- Keep reading and discover many more.
Although we may be a little tired of hearing about the health crisis, web design trends in 2021 are marked by a strong motivator: the pandemic.
And it's not just because it's a buzzword, but because major advertising changes have actually occurred after major events that changed the course of humanity, such as:
- The 1920s, following the pandemic known as the "Spanish flu".
- An economic crisis called the Great Depression in 1930.
- The Great Recession in 2008 was preceded by major digital changes and expansions.
Following these events, there were major cultural changes that influenced communication, and this time will be no exception as the pandemic has brought virtualization to all sectors.
Dark and warm modes – Asymmetrical web design – Relaxing colors
1. Dark ModesThis isn't new; dark mode has been around for a long time. However, it's a feature that has evolved and become increasingly popular in the last year thanks to the widespread adoption of mobile devices. But it won't just be a simple negative background; this feature also extends to warm, soft colors that protect our eyes when we're browsing in low light.
2. Asymmetrical web designsInternet users have matured considerably, and although they were accustomed to web designs with symmetrically arranged elements, they understand that these are traditional and even boring; therefore, they are increasingly tolerant of elements that do not follow a strictly symmetrical order and dare to display some disorganized elements. Example: 40 fever.
3. Calming colorsConversely, many brands will try to make use of kindness in their communication strategies, so they will start using calming colors, such as warm blues and white backgrounds.
Soft shadows and floating elements – VR and AR – VUI
4. Soft shadows and floating elementsFurthermore, the use of shadows and floating elements, adding a sense of depth to the backgrounds, stimulates positivity in the responses.
5. Virtual reality and augmented reality5G and the virtualization driven by the pandemic are responsible for the increased use of these technologies. Many e-commerce businesses, video games, and services will benefit.
6. Voice interfacesThe expansion of voice assistants has been a success, and millennials particularly enjoy using them. Therefore, many websites will take advantage of this type of technology.
5G – Smart chatbots – Instant loading – Smart buttons
5G is one of the drivers of web design trends in 2021
7. 5G2021 will be the year of the 5G network rollout, so web design trends in 2021 will be shaped by this technology. The new mobile speeds will allow designers to begin integrating more advanced features.
8. Intelligent chatbots: in 2020 they have been very useful, in 2021 it is expected that these will be able to integrate more advanced options and improve their responses.
9. Instant charging: The post-pandemic user is overwhelmed with possibilities and options, so there is no room for waiting; the web loading that will predominate will be instantaneous, whether on mobiles or desktops.
10. Dynamic elementsSales funnels, however creative, are becoming less efficient every day. Therefore, as web design evolves in 2021, it will be necessary to use dynamic elements that adapt to the user they interact with. Some of these elements could include buttons that change based on user characteristics, forms that differentiate between new and returning users, and so on.
Efficient use of browsing data – Microinteractions – Vintage – Security
11. Efficient use of browsing data: For the aforementioned web design trend to become a reality in 2021, websites need to be able to efficiently use user browsing data. This means using browsing history and cookies to show users the most relevant content and products. Some CRM systems already allow this.
12. MicrointeractionsNow let's move on to a rather interesting topic called microinteractions, which are small visual or auditory effects added when the user performs a specific action. For example, when a user clicks "like" and the typical sound plays while the "like" button moves. Thanks to the evolution and expansion of mobile devices, it's likely that this type of functionality will continue to evolve in web design as well.
13. VintageOn the other hand, we have the vintage style, which refers to using elements and styles from the 90s. This time, the most fashionable thing is the use of these elements as typography, but also including modern elements.
14. Data security and protectionIn web design trends for 2021, security is a crucial issue, as users are increasingly sensitive to its use, and regulations continue to evolve. Therefore, it's important that in 2021 we use up-to-date SSL certificates and are transparent about how we handle our users' data.
In Context: The 14 Web Design Trends in 2021
While it may seem cliché to mention the effects of the pandemic on web design, it's unavoidable when trends are dominated by this major event. So, we won't just see its effects in 2021; it's likely that the rest of the decade will be marked by it.
It will be interesting to see how the expansion of 5G networks will be leveraged in web design, as their new speeds enable more advanced features. On the other hand, the limitations of these networks will likely create digital divides, leaving a large segment of the population without access. Source: Pymes World
That's why at Quality Web Design and Solutions we are innovating and transforming ourselves with new web development tools. Thanks to online courses and programs, we are training ourselves to acquire new knowledge and put it into practice to have a new experience in virtual technology.
